The Detroit Zoo says it's giving up a $240,000-annual revenue stream when it stops selling bottled water to visitors.

The Detroit Zoo is putting the environment before a revenue stream.

Officials at the city-owned facility in Royal Oak say they will stop sales of bottled water because they are the "largest contributor to plastic waste" on the planet.

"This phase-out will cost us revenue, but it's important to walk our talk and do what's good for the environment," zoo Executive Director Ron Kagan said in a statement.

The zoo says it will sell reusable water bottles that can be filled with filtered water at seven locations.

"We understand that this will be an adjustment for some visitors, but we hope it will help in a simple but significant way to make a difference for the planet," said Kagan.

 

Read more: Fox 2