The governor steps up his re-election campaign with Monday-Tuesday events in Detroit, Grand Rapids and Lansing and with this one-minute commercial on local stations during tonight's Super Bowl.
In his ad, Rick Snyder claims credit for the state's gain of 220,000 private sector jobs during the past three years. "Michigan now calls him the comeback kid,” a narrator says as the governor surfaces in a pool.
This image is near the ad's finale.
“We elected the self-made nerd as governor and he started making long, overdue tough decisions for the right reasons,” the voiceover continues. “Decisions that are bringing Michigan back.”
His election opponent in November is virtually sure to be Mark Schauer, a former Democratic congressman from Battle Creek
In a Detroit News report on the commercial, Chad Livengood has this fact-check explanation:
Snyder’s new ad also declares “education funding is up,” a claim Democrats dispute after the governor reduced spending on K-12 schools, community colleges and public universities during his first year in office. Snyder made targeted increases in education funding in 2012 and 2013, spending more on early childhood education and a portion of school employee pension contributions.
The ad closes with a sweeping aerial view of Detroit and the Renaissance Center.
