Apparently it's getting very hip to say your product is made in Detroit.

The latest on that: Fossil, the hip watch maker, which produces other products as well, is leasing 30,000-square feet at the Argonaut Building to manufacturer watches and bicycles, WXYZ-TV reports.

The station quotes Daniel Duggan of Crain's Detroit Business as saying that Fossil founder Tom Kartsotis is " building a team of watchmakers who are going to be in Detroit, building these watches."

Crains reports that Fossil is already producing a line of watches in the building.

Duggan told Channel 7 that Kartsotis' move is all about Detroit.

"He thinks that there's a cachet, that there's a Detroit cool that he wants to tap into," Duggan says. "I think it's starting to catch on in other parts of the country. -- A.L.

Read more: WXYZ-TV